At Berkley, our goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.
Berkley’s commitment to conservation is reflected in our Berkley Conservation Institute (BCI). The BCI was created to put Berkley science and technology into action to help protect the health and well being of the worldwide fish population. In sharing the angler’s passion for fishing, Berkley Conservation Institute’s mission is to ensure fishable waters for angler generations to come. That is why the BCI is “Dedicated to the Future of Fishing”.
Source: NationalProStaff.com – Berkley