Business Referral - 3 Step Plan

  1. Identify Key Individuals: Look within your sphere of influence, including existing customers, business contacts, and friends.
  2. Cultivate Relationships: Invest in these relationships by providing excellent customer experiences.
  3. Make the Ask: When appropriate, ask for referrals. You can do this by:
    • Exceeding expectations.
    • Implementing a customer loyalty program.
    • Keeping existing customers engaged.
    • Providing a referral template.
    • Making the experience shareable.
    • Leveraging platforms like LinkedIn.
    • Adopting a formal customer referral program.
    • Offering incentives.
    • Seeking opportunities for positive responses.
    • Creating different avenues for advocacy.